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4 things you can learn from WaPo’s TikTok strategy

Association Success

Dominated by dancing videos, lip syncing and too many inside jokes and references within subcultures to easily explain, TikTok has become a space where organizations can reach prospective new members in ways that specifically appeal to them. . Take the Washington Post, for example. Share important information.

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Thursday Buzz: A Snappy Release Strategy

Associations Now

Snapchat’s new photo-taking sunglasses draw buzz for their offbeat release strategy. But one thing we can definitely say about Spectacles is that the release strategy is nearly as unusual as that used by Google Glass. The New York Times has a piece on the phenomenon that’s quickly becoming the new Ice Bucket Challenge.

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Association Brain Food Weekly: 12.14.18

Reid All About it

Protech Associates published their definitive list of association blogs to follow in 2019. Soon, this will be what your members expect: New York Times plans to invest heavily in AI to create personalized feeds and improve user engagement. I’m happy to see this blog described as “fantastic” and “a must-follow.” Slefo, Ad Age ).

Vermont 285
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Association Brain Food: 3.17.23

Reid All About it

They surveyed 100 associations about revenue growth strategies, business development practices and skills, risks and obstacles to growth, reporting and metrics, and performance of membership, events and non-dues revenue programs. I will definitely make that again. Association revenue. Gen Z in the workplace. More info/register.

Revenue 205
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Association Brain Food Weekly: 10.4.19

Reid All About it

Homemade shrimp broth takes any shrimp dish to a whole new level—it’s the golden elixir, especially when you have shrimp heads in the mix. Vietnamese-style pork meatballs , a recipe from the New York Times, came together quickly for a weeknight meal. Learn about platform strategies, content strategies, design and workflow.

LMS 186
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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Takeaway : They might not notice when you do it right, but they definitely notice when you do it wrong. I’m sure Facebook thought its extremely targeted advertising would be helpful (since I was interested in buying that vintage New York Dodgers hat), but it came across as creepy to many people.

Marketing 149
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Lead With Your Message, Not Memes

Associations Now

More nonprofits are feeling pressure to shake up their communications strategy. The matter comes up in light of a story last week in the New York Times about how nonprofits are increasingly looking to professional marketing firms to spread the word about their work. A good meme might help with that.